Advertising Technology, Digital Media & Mobile, Media
May 30, 2018
Via: EntrepreneurAs an entrepreneur, email marketing can power a strong revenue stream for your business. With more than 1 billion people using Gmail each month, chances are you have quite a few people on your email list using the platform. With […]
May 30, 2018
Via: AdweekDespite the weeks of hype leading up to last week’s deadline to comply with the European Union’s General Data Protection Regulation, a recent report from SAP found that a fair number of marketers still either neglected to prepare for the […]
May 24, 2018
Via: AdweekMobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks, attributions and other mobile scams […]
Digital Media & Mobile, Media, Television
May 23, 2018
Via: Media PostThe Video Advertising Bureau is launching a video marketing campaign with a twist. While the ad campaign is meant to promote TV advertising (the tagline is “Television. Be Known.”), it is specifically highlighting efforts by companies that are digital disruptors, […]
Advertising & Branding, Advertising Technology
May 21, 2018
Via: AdweekCelebrity endorsements are almost as old as advertising itself. In the 1700s, a British potter named Josiah Wedgwood produced a china set used by the queen, using her endorsement to dub himself the “potter to her majesty,” establishing his namesake […]
May 15, 2018
Via: Media PostAs the major TV networks host their annual upfront presentations for advertisers and agencies this week, there is sure to be a recurring theme: subtle (and not so subtle) jabs at technology giants like Google and Facebook. Or as NBCUniversal […]
May 1, 2018
Via: AdweekOne of the main barriers to blockchain acceptance in media is its rhetoric of disruption. While it’s true that blockchain promises major innovations for publishers, such as better solutions for managing attribution, helping readers access and discover relevant content, building […]
April 13, 2018
Via: AdweekWe’ve all heard the famous Dieter Rams quote, “Good design is as little design as possible.” A great interface is one that the user doesn’t see, think about or struggle to understand. In the words of Steve Jobs, “It just […]
April 4, 2018
Via: Ad AgeFifth-generation wireless systems, or 5G, is at the tip of everyone’s tongue at Mobile World Congress in Spain this week. As the point person driving Intel’s stated evolution from a PC-centric company to a data-driven powerhouse, it stands to reason […]
April 4, 2018
Via: Media PostPixability, a video advertising software company, has launched a self-service video ad buying platform focused on YouTube, Facebook and Instagram. The new platform allows marketers or agencies to plan, buy and target specific audiences through a unified dashboard. The company […]
April 3, 2018
Via: AdweekWe’re going deeper into 2018, which means the predictions, trends and what’s-in-store-isms of marketers everywhere are fading in favor of actual outcomes. But there is a sleeping giant amongst us that will have an ever-increasing role in almost every facet […]
April 3, 2018
Via: Media PostEven as consumer time spent with media continues to expand — inching up 0.3% last year — the percentage of time consumers spend with ad-supported media continues to decline, according to the 2018 edition of an annual report tracking and […]
April 2, 2018
Via: Marketing LandGoogle AdSense rolled out Auto Ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered. The new ad format uses machine learning to automatically place ads where they […]
April 2, 2018
Via: EntrepreneurIf you’re stuck trying to figure out how to start an agency, this video is packed with tips on how to grow and establish yourself in the marketing space. It takes a ton of work to start an ad agency, […]
March 30, 2018
Via: Media PostThe digital advertising industry shows few signs of slowing down, according to a paper by Brian Finnerty for MarinSoftware, presenting Industry Data and the Marin Advertising Index, representing billions of dollars of annual ad spend on the Marin platform. The […]
Business and Industrial, Industries
March 30, 2018
Via: EntrepreneurYou can stop trying to imagine the future of A.I. because, believe it or not, the future is here. While robots aren’t yet walking our dogs or doing our grocery shopping, A.I. certainly is a growing presence in the business world. The […]
March 29, 2018
Via: Ad AgeRetailers will soon find a wider selection of ads available to them on Pinterest. The visual search company is expanding its “Shopping Ads” feature, which was tested with a handful of retailers last year. The ads, which consumers see in […]
March 29, 2018
Via: EntrepreneurThe stereotypical image of people in the world of business is that they are cutthroat and ruthless. But Adam Grant, the youngest tenured professor at Wharton School of the University of Pennsylvania, has another idea. Through the research explored in his book, […]
February 23, 2018
Via: Ad AgeWhile many headlines focus on how technology is disrupting marketing, there’s another area that is being disrupted: Talent. Over the years, I’ve seen a growing exodus of digital-savvy talent moving from media agencies to technology companies. And now, I’m one […]
February 23, 2018
Via: Marketing LandSometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market […]