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Report: CVS forms digital ad network

April 24, 2020

Via: Marketing Dive

Category:

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CVS reportedly developing an online advertising network will give marketers a chance to connect with the drugstore chain’s online customers when they’re most ready to shop. With the coronavirus pandemic forcing millions of homebound consumers to become more reliant on e-commerce, advertisers need to be visible as shoppers search through online stores instead of browsing the aisles of brick-and-mortar stores.

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