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Tag: SEO data


Content & SEO, Marketing Channels

Top 5 SEO data pitfalls to avoid for accurate analysis and reporting

November 10, 2023

Via: Search Engine Land

If you work in marketing or SEO, looking at data is essential to your day-to-day. You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to […]


Content & SEO, Marketing Channels

13 key SEO metrics to track in 2023

January 20, 2023

Via: Search Engine Land

What are SEO metrics? SEO metrics are data sets that help determine the success of SEO’s role in digital marketing campaigns. By analyzing data, marketers can understand how valuable SEO’s contribution to marketing is. It allows marketers to benchmark success […]


Content & SEO, Marketing Channels

How Data Is Reshaping The SEO & Digital Marketer’s Landscape

May 20, 2022

Via: Search Engine Journal

There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and intelligence at their disposal. To utilize this opportunity, marketers need […]


Content & SEO, Marketing Channels

11 Stunning SEO Data Visualizations To Inspire Your Reporting

January 27, 2022

Via: Search Engine Journal

We’ve all heard that data tells a story. But sometimes that story is difficult to follow – especially if you’re not really a numbers person. As SEO professionals, we know what we do has an effect on a business’s bottom […]


Content & SEO, Marketing Channels

Just How Important Is Structured Data in SEO?

August 6, 2021

Via: Search Engine Journal

The use of structured data is gaining adoption but we still have ways to go. In fact, 50% of brands are still not using structured data. But it’s not a “nice to have” anymore – it’s an imperative. Structured data […]