Content & SEO, Marketing Channels
November 10, 2023
Via: Search Engine LandIf you work in marketing or SEO, looking at data is essential to your day-to-day. You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to […]
Content & SEO, Marketing Channels
January 20, 2023
Via: Search Engine LandWhat are SEO metrics? SEO metrics are data sets that help determine the success of SEO’s role in digital marketing campaigns. By analyzing data, marketers can understand how valuable SEO’s contribution to marketing is. It allows marketers to benchmark success […]
Content & SEO, Marketing Channels
May 20, 2022
Via: Search Engine JournalThere is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and intelligence at their disposal. To utilize this opportunity, marketers need […]
Content & SEO, Marketing Channels
January 27, 2022
Via: Search Engine JournalWe’ve all heard that data tells a story. But sometimes that story is difficult to follow – especially if you’re not really a numbers person. As SEO professionals, we know what we do has an effect on a business’s bottom […]
Content & SEO, Marketing Channels
August 6, 2021
Via: Search Engine JournalThe use of structured data is gaining adoption but we still have ways to go. In fact, 50% of brands are still not using structured data. But it’s not a “nice to have” anymore – it’s an imperative. Structured data […]
April 16, 2024
April 11, 2024
April 4, 2024
March 26, 2024