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Just How Important Is Structured Data in SEO?

The use of structured data is gaining adoption but we still have ways to go. In fact, 50% of brands are still not using structured data.

But it’s not a “nice to have” anymore – it’s an imperative. Structured data has many benefits including higher click-through rates, greater search visibility, faster indexing, and voice search domination.

It helps Google understand your content better and faster, and can help enhance your site’s visibility in search features.

Read More on Search Engine Journal