The use of structured data is gaining adoption but we still have ways to go. In fact, 50% of brands are still not using structured data.
But it’s not a “nice to have” anymore – it’s an imperative. Structured data has many benefits including higher click-through rates, greater search visibility, faster indexing, and voice search domination.
It helps Google understand your content better and faster, and can help enhance your site’s visibility in search features.