Tag: search data

Content & SEO, Marketing Channels

3 Important Ways Search Data Can Fuel Your Business

May 11, 2021

Via: Search Engine Journal

Search data is siloed and inaccessible outside of the SEO team in too many businesses, limiting its reach, impact, and ability to support company success. It’s time to rethink how we use search data. In this article, you’ll learn three […]

Marketing Technologies, Other Technologies

The Sky Garden Method: Discover Evergreen Link Building Opportunities Using Search Data

April 12, 2021

Via: Moz

What’s better than just building a bigger skyscraper? Building one that has a sky garden. In this world dealing with a climate crisis, new skyscraper plans worldwide are gaining attention not just for how tall they are going to be, […]

Marketing Channels, Web Advertising

How search data can inform larger online business decisions

August 5, 2020

Via: Marketing Land

As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of […]