Tag: search ads

Marketing Channels, Web Advertising

Search Ads 360: 3 best practices for advanced PPC marketers

March 28, 2024

Via: Search Engine Land

While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. This article discusses three key best practices and integrations that can help maximize […]

Content & SEO, Marketing Channels

What marketers can expect as Google rolls out conversational AI in search ads

January 23, 2024

Via: Marketing Dive

Google today (Jan. 23) is rolling out a previously announced conversational experience powered by its Gemini AI model in Google Ads, per details shared with Marketing Dive. In early tests of the tool, advertisers have built higher quality search campaigns […]

Content & SEO, Marketing Channels

Google Prompts Marketers to Upgrade to the New Version of Search Ads 360

April 17, 2023

Via: Social Media Today

Google is prompting Search marketers to update their management platform, with the older version of Search Ads 360 to be retired early next year. Google launched an updated version of Search Ads 360 last Febuary, which includes a range of […]

Marketing Technologies, Mobile Marketing

The Shift To ID-less Strategy Won’t Happen Overnight – Marketers Need A Hybrid Strategy

October 19, 2022

Via: AdExchanger

Back in 2016, Apple introduced search ads for the first time. Since then, it has transformed this new source of revenue into a growth strategy. As a result, today, the ad tech industry is no longer a titans’ dual between […]