Marketing Channels, Web Advertising
March 28, 2024
Via: Search Engine LandWhile Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. This article discusses three key best practices and integrations that can help maximize […]
Content & SEO, Marketing Channels
January 23, 2024
Via: Marketing DiveGoogle today (Jan. 23) is rolling out a previously announced conversational experience powered by its Gemini AI model in Google Ads, per details shared with Marketing Dive. In early tests of the tool, advertisers have built higher quality search campaigns […]
Content & SEO, Marketing Channels
April 17, 2023
Via: Social Media TodayGoogle is prompting Search marketers to update their management platform, with the older version of Search Ads 360 to be retired early next year. Google launched an updated version of Search Ads 360 last Febuary, which includes a range of […]
Marketing Technologies, Mobile Marketing
October 19, 2022
Via: AdExchangerBack in 2016, Apple introduced search ads for the first time. Since then, it has transformed this new source of revenue into a growth strategy. As a result, today, the ad tech industry is no longer a titans’ dual between […]
April 16, 2024
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