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Tag: search ads


Marketing Technologies, Mobile Marketing

The Shift To ID-less Strategy Won’t Happen Overnight – Marketers Need A Hybrid Strategy

October 19, 2022

Via: AdExchanger

Back in 2016, Apple introduced search ads for the first time. Since then, it has transformed this new source of revenue into a growth strategy. As a result, today, the ad tech industry is no longer a titans’ dual between […]