Marketing Technologies, Mobile Marketing
October 20, 2023
Via: Martech ZoneWhen deciding whether to develop a mobile application, a mobile-optimized web app, or a Progressive Web App (PWA), businesses must consider various factors beyond user experience. In addition to development costs, testing, and device updates, it’s crucial to consider the […]
Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising
October 2, 2019
Via: Target MarketingHow does your progressive web app (PWA) compare to other brands? While there are excellent PWA quality tests like the Lighthouse tool, until recently there’s been a dearth of metrics to compare against industry averages and identify opportunities to improve […]
April 16, 2024
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