Tag: Brand Perception

Marketing Technologies, Other Technologies

How to Increase Your Conversion Rates With an Irresistible Offer

October 29, 2021

Via: Entrepreneur

An irresistible offer refers to a product or service that exceeds its monetary value. It’s usually due to an increased value in brand perception, which makes it a no-brainer for your ideal client to refuse. So, how do you create […]

Content & SEO, Marketing Channels

How to Avoid SEO Disaster During a Website Redesign

June 16, 2021

Via: Search Engine Journal

The word “disaster” probably got your attention and in this case, it’s not the least bit hyperbolic. Website migrations that don’t account for SEO or are undertaken with hasty and/or weak plans for SEO can be disastrous. If you’re doing […]

Marketing Channels, Marketing Technologies, Other Technologies

How brands use colour psychology to reinforce their identities

June 5, 2018

Via: Econsultancy blog

A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers. Some brands are so iconic that it is possible to identify them from just a single […]