The word “disaster” probably got your attention and in this case, it’s not the least bit hyperbolic.
Website migrations that don’t account for SEO or are undertaken with hasty and/or weak plans for SEO can be disastrous.
If you’re doing a website refresh, migration, and/or relaunch, you likely have solid reasons for doing it and expectations for improvement in specific areas like UX, brand perception, and conversion goals.
SEO is essential for helping you achieve all of the above.
