Tag: brand image


What Is a Brand Personality? Here’s How to Develop One.

March 31, 2023

Via: Entrepreneur

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing strategy can be. By having a distinct personality, […]

Content & SEO, Marketing Channels

8 dangers of copying another brand’s SEO

January 12, 2023

Via: Search Engine Land

1. Brand confusion Most companies want to build a distinctive brand image and identity. Whether it is defined best by creative, messaging, or thought leadership, the goal is to be recognized and known for something. If your idea of building […]

Marketing Technologies, Other Technologies

How to Create a Consistent Brand Image Online

September 16, 2021

Via: Convince and Convert

If Covid-accelerated digital transformation has taught us anything, it’s the power of a brand. The worldwide pandemic has made consumers more brand loyal than ever. People were found to go above and beyond to help favorite and local brands through […]


Hilton checks in millennial-friendly hotel brand with mobile-centric features

January 27, 2016

Via: Mobile Marketer

Hilton Worldwide is ramping up to target millennial travelers with the introduction of its mid-scale Tru by Hilton brand, which possesses a digital-first mentality with features such as mobile check-in, room selection, key-less room entry and a re-imagined front desk. […]