Hilton Worldwide is ramping up to target millennial travelers with the introduction of its mid-scale Tru by Hilton brand, which possesses a digital-first mentality with features such as mobile check-in, room selection, key-less room entry and a re-imagined front desk.
Following a fruitful year in mobile, Hilton is expanding on its current offerings and bringing an even more laser-focused mindset to its newest brand, which is designed to appeal to a wide range of travelers bound together by youthful energy and a millennial outlook.
