Tag: behavior

Marketing Channels, Social Media Marketing

Using Behavioral Analysis to Improve Marketing ROI

April 12, 2017

Via: Social Media Today

There are many examples of companies failing to conduct behavioral analysis, but few examples of brands that manage it successfully. Kraft is one of the success stories – in 2016 Kraft faced a branding problem: The company wanted to remove […]

Industries, Other

How The Holidays Change Consumer Behavior

October 5, 2016

Via: Media Post

Searches, media consumption and social sharing increase during the holidays as pictures, videos and gift-giving ideas are researched and shared. Most consumers will spend more time online, watch more TV, and go to the movies more often during the holiday […]

Digital Media & Mobile, Media

Move Beyond The Demographic: Behaviors Matter More in Our Mobile World

July 20, 2016

Via: Media Post

Demographics: All marketers use them to guide their efforts, whether they’re developing broad strategies or creating specific campaigns. But they’re outdated as a singular proxy to measure and define marketing strategies and performance. The problem is demographic data is incomplete. […]