Tag: banking

Automation, Marketing Technologies

Why Chatbots Can Take Over Banking

May 15, 2018

Via: Target Marketing

Not many people are comfortable letting others know the state of their finances — their current-account balance, size of mortgage, loans, even how much they earn. Money is, after all, private. Which is why chatbots are going to be big […]

Big Data, Customer Data

How banks are using big data & segmentation to lure depositors

May 10, 2018

Via: Econsultancy blog

Interest rates are on the rise in the US and banks, eager to lure depositors, are finally beginning to increase the rates they offer depositors. Sort of. As detailed in this month’s issue of American Banker, as reported by Wolfstreet, […]


5 Strategies to Become a Digital Pacesetter in Banking

December 6, 2017

Via: Target Marketing

Financial services industries need to break free from the “fast follower” mindset and shift the focus to becoming innovators of digital technologies if they are to survive the next wave of digital disruption. For too long, the financial services industry […]

Industries, Other

Consumers Want Voice Connection With Their Banks

November 23, 2016

Via: Media Post

A new report, the State of the Consumer Banking Experience by Invoca, shows that while financial institutions will spend more than $8 billion on digital advertising in 2016, customers rely heavily on offline interactions when making important financial decisions. When […]