Tag: B-to-B

Email Marketing, Marketing Channels

Ditch the Call to Action in Your Cold Email Strategy

November 15, 2018

Via: Target Marketing

Think about the last time a salesperson piqued your interest with a cold email, then stopped. They didn’t try to coerce or steer you. Instead, they were silent … acknowledging your right to choose to engage or walk away. We […]

Automation, Marketing Technologies

Sales and Marketing Automation: Explaining the Difference

June 14, 2018

Via: Target Marketing

Is the difference between sales and marketing automation confusing you? There’s a reason why. Sales teams are being pushed to hit prospecting “activities” numbers — to the exclusion of making those activities count. As one of my students selling enterprise […]