Think about the last time a salesperson piqued your interest with a cold email, then stopped. They didn’t try to coerce or steer you. Instead, they were silent … acknowledging your right to choose to engage or walk away.
We often walk away. But think about a time you chose to continue. Because you were curious, you asked for more details … to fully grasp what sounded intriguing.
Why did you make that choice? Probably because you were offered the chance to choose.