Marketing Technologies, Other Technologies
January 5, 2022
Via: DigidayIn an effort to up their audio games in 2022, a growing number of publishers plan to produce podcasts in partnership with other production companies and media organizations in an effort to stand out in an increasingly crowded field. “At […]
Marketing Channels, Social Media Marketing
October 8, 2021
Via: Marketing DiveWith the addition of several audio-focused companies to its Marketing Partners program, TikTok is steering brands to diversify their tactics in an area it views as essential to engaging its audience. Nearly two-thirds (65%) of TikTok users prefer branded content […]
Marketing Technologies, Mobile Marketing, Other Technologies
September 21, 2021
Via: Business of AppsThe majority (75%) of mobile gamers prefer to listen to audio ads while playing on their smartphones. That’s according to a new study from AudioMob, the audio mobile ad specialist, based on a survey of 2,200 respondents. The study showed […]
Marketing Channels, Social Media Marketing
May 17, 2021
Via: EntrepreneurIt seems that lately they only talk about social audio . A few weeks ago, Clubhouse announced that it had closed a new round of financing (the amount was not disclosed) to respond to the exponential growth that the platform […]
Content & SEO, Marketing Channels, Marketing Technologies, Other Technologies
May 3, 2021
Via: EntrepreneurLegend has it that in the past there were people who spent their time listening to the radio to listen to “the song of the moment” and recorded it on a cassette to put together their Awesome Mix and enjoy […]
Marketing Technologies, News, Other Technologies
July 9, 2020
Via: Marketing DiveKroger has shown a major commitment to digital ad campaigns and innovative ways to reach shoppers in recent months. This latest effort to bring audio ads to consumers in-store could resonate with people who still stand by the traditional shopping […]
Marketing Technologies, Other Technologies
October 29, 2019
Via: AdweekOur world has never sounded better. The synchronous mass adoption of digital assistants, podcasts and streaming music services has put audio in an omnipresent consumer engagement role, bringing a new challenge to creative agencies that will be compelled to develop […]
Content & SEO, Marketing Technologies, Other Technologies
June 25, 2019
Via: Target MarketingPaul Harvey will go down in history as a radio icon. His decades-long program, a mixture of reminiscence and witticism, fostered unprecedented bipartisan listenership. When Harvey spoke, people heard his warmth and sincerity. And when he seamlessly folded advertising messages […]
July 25, 2024
July 18, 2024