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Kroger to launch targeted audio ads in store

Kroger has shown a major commitment to digital ad campaigns and innovative ways to reach shoppers in recent months. This latest effort to bring audio ads to consumers in-store could resonate with people who still stand by the traditional shopping experience.

Vibenomics, which expects to be in 8,000 convenience and grocery retail outlets by 2021, said it reaches up to 17% of shoppers within its coverage area. The company’s audio network gives brands a platform to influence shoppers while they are on the path to purchase.

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