Tag: audience targeting

Marketing Technologies, Other Technologies

Identity Tools Will Be Essential To Transforming TV Ad Measurement

October 31, 2022

Via: AdExchanger

We’re in a new era of television. Consumers have embraced streaming and other forms of advanced TV (ATV), putting streaming on a path to becoming the main way of watching TV in the next two to three years. Brands have […]

Big Data, Platforms & Software

Amazon Is Leaning On Its Data Clean Room To Spur Ad Tech Growth

October 26, 2022

Via: AdExchanger

The Amazon Marketing Cloud (AMC), which emerged from beta last year, is at the beating heart of Amazon’s advertising ambitions. Amazon touted the product, which is its answer to a homegrown data clean room, at its Amazon Ads unBoxed conference […]

Marketing Technologies, Mobile Marketing

65% of app marketers looking for new ways of audience targeting

September 23, 2022

Via: Business of Apps

Almost two-thirds (65%) of app developers are looking for new ways to target users without IDFA, cookies or data privacy issues. That’s according to research from advertising tech company Bango which surveyed more than 300 app developers and marketers on […]