image credit: Pxhere

65% of app marketers looking for new ways of audience targeting

September 23, 2022

Almost two-thirds (65%) of app developers are looking for new ways to target users without IDFA, cookies or data privacy issues.

That’s according to research from advertising tech company Bango which surveyed more than 300 app developers and marketers on the changing landscape of app user acquisition.

Over half (59%) of marketers agree that it’s never been more difficult to acquire paying app users while 61% are having to reconsider their user acquisition plans due to privacy regulations.

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