Tag: application

Marketing Technologies, Mobile Marketing

AppsFlyer: Google Tops Facebook, Driving More App Installs in 1H 2019

September 24, 2019

Via: Adweek

Mobile attribution and data analytics company AppsFlyer released the ninth edition of its Performance Index, which analyzes mobile media sources. The company analyzed 23 billion application installations and 45 billion app opens across over 15,000 mobile apps from January through […]

Editorial, Mobile Marketing

7 reasons customers love (and businesses need) dedicated apps

March 24, 2017

Via: James Hughes

Having dedicated apps just for your business or brand is a must, and we will try to sum up seven of the most important reasons. The vast majority of businesses are already accustomed to the idea that the digital environment […]

Marketing Technologies, Other Technologies

10 mobile metrics to measure engagement

March 11, 2016

Via: Mobile Marketer

By definition, user engagement is exactly what the name suggests. For an application to succeed, users have to understand its core value and then continue to use it repeatedly, until it becomes an essential part of their lives. Measuring engagement […]

Platforms & Software

Will WhatsApp become a primary conduit between businesses, consumers?

January 21, 2016

Via: Mobile Marketer

The news that WhatsApp will soon start allowing business to communicate directly with users reflects how popular messaging applications are reimagining traditional marketing and unlocking one-to-one engagement opportunities for brands. WhatsApp said in a recent blog post that the platform, […]

Social Media Marketing

Brands and publishers pounce on Peach, the latest social fad

January 12, 2016

Via: Digiday

Try as they might, brands and publishers simply can’t resist the latest shiny social bauble. The latest object of interest: Peach, a new social networking app that combines Slack-like commands with a Facebook Messenger-style interface, introduced last Friday.  Major brands like […]