Mobile attribution and data analytics company AppsFlyer released the ninth edition of its Performance Index, which analyzes mobile media sources. The company analyzed 23 billion application installations and 45 billion app opens across over 15,000 mobile apps from January through June 2019.
The report showed that, for the first time, Google ads overtook Facebook ads to become the No. 1 driver of app installations globally during the first half of 2019. However, Facebook remained in the No. 1 spot on AppsFlyer’s overall power ranking chart, with Google in second.