Content & SEO, Marketing Channels, Marketing Technologies, Mobile Marketing
December 20, 2022
Via: Business of AppsApp marketers are turning to short-form content more than before in an effort to gain users and boost downloads. That’s according to a new study from Gamesight based on an analysis of data from the company’s ad platform examining the […]
Marketing Technologies, Mobile Marketing
November 17, 2022
Via: Business of AppsMore than half of app marketers have a generally optimistic outlook for the industry, despite turbulent times under COVID-19 and the macroeconomic climate making things harder for marketers. However, 42% of respondents to Liftoff’s 2022 App Marketer Survey are feeling […]
Marketing Technologies, Mobile Marketing
September 23, 2022
Via: Business of AppsAlmost two-thirds (65%) of app developers are looking for new ways to target users without IDFA, cookies or data privacy issues. That’s according to research from advertising tech company Bango which surveyed more than 300 app developers and marketers on […]
Marketing Technologies, Mobile Marketing
July 12, 2021
Via: Business of Apps2020 has been an unprecedented year for mobile apps and app marketers with installs rising rapidly due to pandemic lockdowns. That also means that mobile publishers faced growing competition in the app space and as Apple continued to adapt its […]
Marketing Technologies, Mobile Marketing
March 13, 2017
Via: Mobile MarketerIf you are a marketer or retailer with applications, I have some bad news for you. According to Nuance, 95 percent of apps are abandoned after the first month. That means all that hard work of coding and marketing an […]
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