Tag: analytics tools

Marketing Channels, Social Media Marketing

YouTube announces enhanced audience retention analytics tools

March 28, 2024

Via: Search Engine Land

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Creators will be able to […]


Why Reporting and Analytics Tools Are the Top Budget Priority for Marketers Today

September 18, 2023

Via: Entrepreneur

Recession or no recession, marketing budgets are getting smaller. Marketers are being asked to do more with less. The upside of this is that it provides clarity to the priorities marketers need to make with the budget they have. Time […]

Big Data, Platforms & Software

Using Twitter’s Improved Analytics Tools for Audience Insight

May 10, 2016

Via: Social Media Today

If you’re involved in any form of marketing, then you’ll know that understanding your audience is the most important place to start. Traditionally, you’ve had to either survey your audience or buy in data sets at a high cost. However, with […]