Tag: AI strategy

Automation, Marketing Technologies

How Brands Are Using AI to Improve Personalization

March 19, 2019

Via: Adweek

For marketers who have been honing their analytics skills and building an AI strategy, the coming months promise to be transformative because AI is finally getting us closer to the holy grail of 1:1 marketing at scale. Varying levels of […]


By Humanizing Brands With AI, Common Marketing Issues Will Cease

January 10, 2019

Via: Adweek

Historically, many brand-based problems have stemmed from not being human enough. This issue is going to become more complex as people start talking to the smart microwaves and other devices Amazon and other tech companies plan to introduce. While artificial […]