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News

Quarterly ad spending recap: Green shoots of ad spending growth will take time to bloom

February 27, 2023

Via: Digiday

Advertising is becoming more of a priority in the boardroom — for real time this time. It’s an oft-touted claim whenever times get tough: CEOs who continue to advertise during downturns end up on top. Few CFOs buy into this […]


Editorial

Social Media Platforms Adopt the EU’s New Anti-Disinformation Rules

June 22, 2022

Via: Natalie Dunn

Fake news and misinformation have plagued most social media platforms since their beginning, and the recent pandemic proved just how dangerous it can be. However, censorship was never part of these platforms—all of which rely heavily on user-generated content to […]


News

5 Things to Look For When Hiring a Marketing Agency

November 30, 2021

Via: Entrepreneur

Marketing helps create your brand image, promote your service, reach potential customers, engage existing clients, boost sales and propel growth. With tens of thousands of companies offering these services worldwide, deciding on the best agency to hire is no easy […]


News

10 commercials that live the hearts of all of us who grew up in the 90s

July 14, 2021

Via: Entrepreneur

When I was a child, I loved a water commercial that appeared on afternoon shows where you could hear women singing. I don’t know why, but it put me in a really good mood. Like this commercial for Clight ( […]


Marketing Channels, Social Media Marketing

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

August 20, 2019

Via: BufferSocial

Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Consider this a […]


Big Data, Customer Data

5 Ways to Deepen Your Social Engagement

July 2, 2018

Via: Adweek

No one doubted that Apple did indeed Think Different in 1997, when it introduced a series of advertisements featuring the plucky, succinct directive. Instead, consumers instantly bought into the mindset, peppered by familiar images of everyone from Kermit the Frog […]