Tag: adidas


Sneaker supremacy: Nike and Adidas battle for brand love

May 10, 2022

Via: Marketing Dive

Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion […]

Marketing Technologies, Other Technologies

Adidas goes sci-fi with personality-based metaverse avatars

April 5, 2022

Via: Marketing Dive

In the latest example of a consumer brand embracing the metaverse, Adidas Originals builds on previously introduced futuristic ethos for its Ozworld collection with a new digital experience that allows consumers a deeper interaction with the brand, offering a more […]


How Adidas uses digital to enable powerful experiences

May 16, 2017

Via: Econsultancy blog

While the first day of Adobe Summit was all about brand experiences, the second was centred around the emotions that they evoke. According to John Mellor, the VP of Strategy and Marketing at Adobe, emotion is the currency of experience. […]


How Adidas Originals surpassed Adidas on social media

June 21, 2016

Via: Digiday

Adidas’s lifestyle brand, Adidas Originals, has a strong social media following based around its collaborations with a long list of designers and celebrities, a tradition that Adidas Originals general manager Arthur Hoeld said dates backs to the 1980s. “Looking back […]

Content & SEO, Marketing Technologies

Adidas creates B2B content to help with recruitment

May 23, 2016

Via: Econsultancy blog

It’s a mixture of motivational interviews with sports stars and a smattering of slightly cod-philosophical editorial that one could imagine a spornosexual nodding his head at. But it’s an interesting site because it shows that content marketing is still trusted, and could […]

Big Data, Platforms & Software

How Adidas Originals is using Snapchat

May 20, 2016

Via: Digiday

Inside the fanatical world of sneakerheads, product leaks are common. Now, Adidas is looking to a new tool to lessen the impact of unauthorized grainy iPhone pictures: Snapchat. “We’re at a moment where the classic mechanism of launching a product isn’t […]