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Tag: ad platform


Big Data, Platforms & Software

Survey: Marketers reducing ad platform investments

October 24, 2023

Via: Search Engine Land

Marketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year, according to an ongoing survey of Search Engine Land readers. Of the 16 ad platforms we asked about, fewer respondents […]


Big Data, Platforms & Software

Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

January 24, 2023

Via: Search Engine Land

ICYMI, Microsoft has ambitious plans: to double the size of its ad business to $20 billion. So why is this big news? Google and Meta are showing signs of fading, making more room for emerging platforms like TikTok, Amazon and […]