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Survey: Marketers reducing ad platform investments

October 24, 2023

Marketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year, according to an ongoing survey of Search Engine Land readers.

Of the 16 ad platforms we asked about, fewer respondents said they expect to invest on 12 in the third quarter of this year compared to the first quarter of this year.

  • Only Meta, Microsoft, and Microsoft’s LinkedIn will get more investment from advertisers, according to the survey. The number planning to invest with TikTok will be flat.

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