Automation, Marketing Technologies
July 31, 2023
Via: Search Engine LandProgrammatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Programmatic advertising streamlines the process of buying ad inventory across […]
Marketing Channels, Social Media Marketing
February 7, 2023
Via: AdExchangerTikTok introduced search ad campaigns last year. But it’s a tough sell, especially considering TikTok’s organic traction. TikTok has a strong consumer pitch, which happens to be the focus of its new ad campaign, but advertisers are wary, Marketing Brew […]
June 22, 2021
Via: Diana Beverly RossWhat is PPC? Pay-per-click or PPC marketing is a type of online advertising where marketers accrue costs whenever users access their ads. How does it work? You bid on the perceived value of a click, depending on the platform, keywords, […]
February 10, 2016
Via: Digital Marketing MagazineOver the past couple of years, programmatic, native advertising and content marketing have quickly evolved from the realm of prediction to ‘must buys’ in most marketers’ digital planning, alongside search and display spend. So what next for digital advertising? The […]
April 16, 2024
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