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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

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Can TikTok Win Search Budgets?; How Ad Spend Floats Downstream

February 7, 2023

Via: AdExchanger

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TikTok introduced search ad campaigns last year. But it’s a tough sell, especially considering TikTok’s organic traction.

TikTok has a strong consumer pitch, which happens to be the focus of its new ad campaign, but advertisers are wary, Marketing Brew reports.

A potential government ban on TikTok is in the air, and it may loom through the 2024 election.

But TikTok is also a risky place to buy keywords.

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