Alcohol has always been a sensitive category for advertisers to walk the straight and narrow—and for good reason. Organizations such as the Distilled Spirits Council of the United States (DISCUS) have been self-regulating and working with the Federal Trade Commission to make sure advertising policies are properly adhered to. But like all government-monitored regulatory environments, things move slowly and do not keep up with the dynamics of advertising trends and innovations.
One big glaring issue with Legal Drinking Age (LDA) compliance in digital advertising is that the rules haven’t changed since the late 1990s.
