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How Marketers Can Increase Conversions With Customer Journey Mapping

March 14, 2019

For marketers, 2017 was the year of customer experience. So was 2018. And 2019 looks to continue the trend as marketers have recognized that great experiences turn leads into customers.

That means marketers need to continue to learn what makes a great customer experience (CX), or else run the risk of losing out on conversions. And when it comes to improving CX, there’s perhaps no better tool than the customer journey map.

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