While PepsiCo is no stranger to e-commerce, the rollout of these direct-to-consumer sites is reflective not only of a company working on giving shoppers more places to purchase their products, but one that is quickly responding to trends that have been amplified during the pandemic.
CPG companies across the country have seen consumers stock up on a host of different types of products, many of which are found in PepsiCo’s portfolio, including chips and oatmeal. But with shoppers quarantined or reluctant to leave their homes, e-commerce has become an increasingly popular way for shoppers to buy their groceries.
