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Why great marketing is the key to M&A success

April 10, 2020

Via: Digital Marketing Magazine

Category:

News

Companies pursuing M&A deals nearly always have a strong growth rationale for their potential merger. They may be looking for an expanded market presence, a broader customer base, or a diversified portfolio of products and services. Whatever the reason, relatively few deals truly fulfil those ambitions, particularly in the short term. Indeed, according to EY’s latest Global Capital Confidence Barometer, between 50 and 85 percent of M&A deals will likely fail.

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