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How to build an agile marketing organization without authority

April 13, 2020

Via: Marketing Land

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While a lot of marketers who are new to agile marketing think it’s a process change, but that’s only a small piece of the puzzle (and that’s the easy part). What’s trickier is changing culture in an organization, especially when you’re a team member without authority and you must navigate through big egos and office politics.

Here’s a common scenario that happens all the time:

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