So, you’ve decided to invest in franchise digital marketing to help grow your brand or business. You’ve got high hopes, a limited budget and a finite amount of time to start seeing results. You’ve done your homework and have vetted marketing agencies to help you, and now it’s time to choose one. Who do you go with?
Well, a lot will depend on an agency’s history and track record, vendor relationships, whatever specialties it may have and more. As a brand leader, you’ll be weighing numerous considerations; but as a person, you should pay special attention to the agency’s human resources, particularly its team of digital marketing account managers, because it’s the account manager who will oversee your marketing world.
