As a marketer, your goal should always be to reach the right decision-makers with the right message at the perfect time.
People with a propensity to engage or buy are your target audience.
Depending on your areas of expertise, your target audiences could work in various business roles.
This could be C-suite members, specific influencers, decision-makers, and buyers with particular needs and wants.
Why Is It Important To Know Your Target Audience
Know your audience – it’s the foundation of any successful marketing campaign.
