B2B service firm Integrate has introduced several new features to its account-based marketing (ABM) suite.
The new offerings, which are now part of Integrate’s Demand Acceleration Platform, will provide greater insight into cross-channel campaign performance by account while automating target account lists from various sources, the company claims.
“In theory, ABM is in many ways just good marketing, but in practice, it’s incredibly hard to get right,” says Colby Cavanaugh, senior vice president of marketing at Integrate.