The most common challenge among manufacturing marketers? Creating content for different stages of the buyer’s journey.
That’s what 62% cited in today’s release of Content Marketing Institute’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023, co-sponsored by GlobalSpec and 6sense.
Rounding out the top three of the most frequently cited challenges: aligning sales and marketing (58%) and breaking down communication silos (56%).
