Retail media may be a new buzzword, but it’s an old concept. It’s media provided by the retailers, with a new name and digital makeover.
Think back to that old cutout of Hulk Hogan standing at the edge of your childhood supermarket aisle hawking chips. Retail media is like that but on the web.
With retail media ad spending on pace to grow over 20% in 2023 to upwards of $45 billion, it’s no surprise that retailers of all shapes and sizes are running for a piece of the pie.
