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Report: Marketers lack confidence in media and advertising measurement, optimisation and targeting

January 12, 2023

Via: CMO

Two in three marketers lack confidence in their current media marketing and advertising strategies to effectively produce outcomes, new research from the CMO Council has shown.

According to the fresh Optimizing Outcomes in Media Marketing report, 34 per cent of US marketers surveyed felt extremely or very confident in their media marketing and advertising capabilities, while 53 per cent hinted at moderate confidence. The remaining 15 per cent showed a decided lack of confidence.

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