Fitness upstart Peloton has brought in a packaged goods veteran to help sell its $1,995 stationary bikes and virtual spin club memberships to consumers.
Lori Tauber Marcus takes over as CMO of Peloton today, charged with heading its global marketing organization and stoking the fires beneath the company’s rapid expansion. Peloton has sold more than 30,000 bikes since debuting in 2012, adding up to a reported $50 million in sales in 2015.
