Pepsi, a longstanding NFL sponsor, is heralding the return of football season with ads that make an impassioned argument for fans to stay inside on game day even as other opportunities call. The effort builds on a “Made for Football Watching” platform the marketer introduced last year that caters to diehard viewers.
The latest creative doesn’t directly address the coronavirus pandemic, but makes clear reference to the prolonged period consumers have spent at home and how they’re stepping out more often as pre-pandemic activities, including bottomless brunch and in-person shopping, return and people look to reconnect with their social circles.
