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Meta will remove targeting options for sensitive topics on January 19

January 3, 2022

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Meta will remove certain targeting options relating to sensitive topics on January 19, 2022. “Health causes,” “sexual orientation,” “religious practices and groups,” and “political beliefs, social issues, causes, organizations and figures,” were among the examples of targeting options slated for deprecation.

Why we care. Facebook advertisers should ensure that they are not relying on the targeting options mentioned below or any other targeting options that may relate to sensitive topics, as those will likely be deprecated at some point as well.

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