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Gmail campaigns to stop running on June 28, 2022

January 27, 2022

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Google has announced that dedicated Gmail campaigns will no longer run as of June 28. The company notified affected advertisers about this change via email on January 18. You may also see the announcement within your Google Ads interface.

The “Learn more” link in the screenshot above points to the “About Discovery campaigns” help page. Tip of the hat to @PPCGreg on Twitter for bringing this to our attention.

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