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Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic

January 27, 2022

Twitter is launching three new ad products designed to improve performance for campaigns aimed at driving site traffic, the company announced Tuesday.

Site Visit Optimization is a new optimization goal for finding and serving ads to the audiences that are most likely to convert. Aggregated Measurement provides conversion metrics for audiences that have opted out of iOS tracking. And, the Events Manager is where advertisers can manage their Twitter Website Tag and associated web-based conversion events.

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