According to the latest stats, nearly 70 percent of eCommerce shoppers never buy the stuff they leave in their cart. For a small business, that’s a huge loss of opportunity to sell. What if you could regain the lost sales?
What is an Abandoned Cart Email?
An abandoned cart email, in essence, is a follow-up message to buyers who leave items in their shopping cart. It reminds them they haven’t made the purchase, enticing them to complete the transaction, thus improving your cart abandonment rate.