There are at least four major sources at your disposal where you can focus your B2B sales efforts to increase your revenues. They are …
- Your existing customers
- Other people who you already know but that you don’t presently do business with
- People that others know but who you do not
- Folks that you presently have absolutely no connection to
Social media can – and should – play an integral part in your B2B sales efforts to mine each of these opportunity groups. Establishing and nurturing relationships is a critical factor with all four. Let me ask you a few questions.
