Q4 is almost here, along with the holiday shopping season.
Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year.
1. Learn from last year
Start by reviewing last year’s campaign wrap-ups to identify any missing data or insights.
One big change from last year is that you’re likely now fully using Google Analytics 4. This requires rethinking or reevaluating your reporting.
Revisit your past reports. Can you report on all the data you have before?
