Like the three-word phrase “I love you” or the smell of fresh-baked apple pie, some things are comfortingly familiar and simply don’t change. This holds true when it comes to marketing too; success relies on sweet fundamentals that should remain the same. Once set in place, all additional marketing efforts spring forth naturally. It’s easy to lose sight of the basics with so many marketing trends on the rise. But with 2022 upon us, and more businesses popping up, staying competitive by getting back to the basics is paramount.
